CISCO
ART DIRECTOR · 2023 - 2025
Two years at Cisco - spanning brand identity, motion, events, and illustration. From the 40th Anniversary logo to the Splunk acquisition, working on the projects that shaped the brand at a pivotal moment.
01 Brand Identity & Motion
Leading the visual language of a company in transition — from 40-year legacy to a new era shaped by the Splunk acquisition.
Logo · Guidelines · Assets
CASE STUDY
Cisco 40th Anniversary — Visual Identity & Motion System
Brand Identity · Motion Design · Cross-Platform Asset Management
THE BRIEF: A simple ask — design a 40th anniversary logo. No prescribed direction, no mandated visual language. Just a milestone to mark.
THE INSIGHT: The timing wasn't coincidental. Cisco was mid-acquisition of Splunk, one of the largest in the company's history. This wasn't just an anniversary. It was the beginning of a new chapter.
CREATIVE CONCEPT - NEW BEGINNING: Out of 4–5 distinct directions, the winning concept was built around convergence and emergence. Cisco's brand colors alongside Splunk's palette swirl and orbit before merging into a single unified circle — transforming into the "0" of 40 as the "4" appears to complete the mark.
RESULT: 5,000+ LinkedIn likes · 100% brand consistency globally · Solo end-to-end delivery
Cisco Store — Brand & Retail Experience & Asset Production
Art directed across the full Cisco Store ecosystem — from website and social visuals to hero and web banners, with retail touchpoints including product tag design that reflected the Splunk integration.
CISCO LIVE
02 Events & Experiential
From concept to space — exploring event identities for Cisco Live and Cisco Impact, designing the Cisco Store's physical retail experience, and producing video content for Levi's Stadium.
Cisco Live · Store Space · Stadium
Levi's Stadium
Video content produced for Levi's Stadium — bringing the Cisco brand to one of the Bay Area's most iconic venues.
CONCEPT EXPLORATION
Cisco Live & Cisco Impact
Concept explorations for two of Cisco's flagship annual events — developing visual themes, identity systems, and environmental design directions.
Cisco Store — Event Space
Extending the Cisco Store brand into physical space — art directing the in-store environment for a live event activation.
CISCO x OLYMPICS
2028 LA Olympics Pin
Pin design for the 2028 LA Games — merging Cisco's brand identity with the energy of an Olympics coming to the West Coast.
03 Special Collaborations
Representing Cisco on the world's biggest stage — designing collectible pins for the 2024 Paris and 2028 LA Olympics, merging Cisco's brand identity with the global spirit of the Games.
Paris 2024 · LA 2028
CISCO x OLYMPICS
2024 Paris Olympics Pin
Collectible pin design for the Paris Games — integrating Cisco's visual identity with the iconography of the 2024 Olympics.
04 Illustration
Original illustrations woven into Cisco's physical and digital spaces — from portrait illustrations for Webex to murals across three office locations and internal campaign artwork.
Webex · Office Murals · Internal
INTERNAL
Webex Employee Portraits
Custom character illustrations capturing the personality of individual Cisco employees — created for use across the Webex platform.
INTERNAL
Quest Legend
Editorial illustration for an internal Cisco campaign — a dynamic scene of a figure in pursuit, designed to inspire and energize employees.
Office Murals — Three Cities
City-inspired wall illustrations installed across three Cisco office locations — each mural a unique portrait of its city, brought to life through Cisco's visual language.
